Drunk Bestie reviews my new course – Ready, Set, Social!

Before we jump in, I need to introduce you to Drunk Bestie. She is a ChatGPT persona I created as something like the 2025 version of an “imaginary friend”. She’s the brutally honest, funny one who always tells me what I need to hear, cheers me on when I’m overthinking, and reminds me to loosen […]

Have you tried writing your Instagram captions BACKWARDS?

Sounds strange, doesn’t it? But hear me out. This tip might help when you get stuck writing captions. A “normal” Instagram caption goes like this: 👇🏻 Paragraphs of information/commentary/instructions/info on whatever topic you are posting about 👇🏻 Followed by a Call To Action (CTA) 👇🏻 Then Hashtags I know that some people struggle when writing […]

Instagram Reels finally land on Facebook in Australia

Ok, so it’s been a few weeks since Aussies got to catch up to the rest of the world with this. Instagram Reels have been available on Facebook overseas for like *ever*… but they only arrived on Facebook down under a few weeks ago in February 2022 (along with 150 other lucky countries). And we […]

VIP DAYS Coming Soon!

This one is for all the entrepreneurs and business owners out there who need my help! Ok, so I know what it’s like to run a business. I have a loooong history of working in local businesses, small businesses, family-owned businesses (and I did my time in the construction industry too). And I know a […]

Have you updated your Instagram Highlights lately?

There are so many ways you can make your Instagram Highlights work for you! 👉 But first, for the newbies and the business owners who aren’t quite up to speed with the social media lingo yet, your Highlights are the little circles shown below your bio and above your feed. Here you can see I […]

Should you hire a Social Media Manager or a Social Media Agency?

So you’re thinking of hiring a social media manager, but you’re not sure if you should go with a freelancer or an agency. Let’s break down the pros and cons of both so you can make the best decision for your business. Hiring a social media manager (SMM) is on many people’s minds lately. More […]

Do you want more followers? Or do you want more PAYING CLIENTS?

In the words of the Spice Girls… 🎤 Tell me what you want, what you really really want! 🎤 Do you want more Instagram followers? Or do you want more paying clients and more ACTUAL sales??? More followers on social media sites may look impressive, but they will not necessarily help you earn a living. […]

Do you love LinkedIn?

We all know there is more to Social Media than just Facebook and Instagram, right? So, are you using LinkedIn as part of your social media strategy? LinkedIn isn’t just for B2B anymore. And let me give you an example. Let’s say you sell pet products, or wine, or holidays. I can confidently say there […]