GOOGLE ADS MANAGEMENT FOR LOCAL BUSINESSES

Get your business in front of people already searching for what you do.

When someone searches Google for a local business, product or service like yours, you want your business to be there.

But setting up Google Ads properly can get complicated quickly. Keywords, locations, budgets, bidding, tracking… it’s another platform to learn when you’ve already got a business to run.

I provide Google Ads setup and ongoing management for local businesses across Australia, taking care of your Google Search Ads so you don’t have to.

Australia-wide • No lock-in contracts • Your ad spend is paid directly to Google

REACH PEOPLE WHEN THEY’RE ALREADY LOOKING

Google Search Ads put your business in front of people at the point they’re actively searching for a product or service.

Someone searches Google for something like:

🔎 physio Rockhampton
🔎 family lawyer near me
🔎 hair extensions Gold Coast

Your business can appear in the sponsored Google search results.

They click your ad, visit your website and can call, enquire or book.

You pay Google when someone clicks your ad.

GOOGLE ADS SETUP + MANAGEMENT

$499 SETUP + $99/MONTH

Get your Google Search Ads professionally set up, then have someone keeping an eye on your campaign each month.

Your $499 Google Ads setup includes:

✅ Google Search campaign setup

✅ Keyword research

✅ Campaign and ad group structure

✅ Google Search ad copywriting

✅ Location targeting

✅ Negative keyword setup

✅ Budget and bidding configuration

✅ Relevant ad assets

✅ Conversion tracking setup where applicable

✅ Campaign launch

No lock-in management contracts.

Your Google Ads budget is additional and is paid directly to Google through your own Google Ads account.

Your $99/month Google Ads management includes:

✅ Monthly campaign monitoring

✅ Search term reviews

✅ Negative keyword updates

✅ Budget and bidding checks

✅ Performance and conversion review

✅ Minor ad copy and campaign tweaks as required

✅ Ongoing support

New campaigns, major campaign restructures, additional locations or services, and substantial website or tracking work may incur an additional fee.

ARE GOOGLE ADS RIGHT FOR YOUR BUSINESS?

Google Ads can work particularly well for local businesses offering products or services that people are already searching for.

This can include:

Medical & allied health • Lawyers & professional services • Tradies & home services • Automotive • Hair & beauty • Local retailers • Butchers & specialty food • Accommodation & tourism • Local service businesses

GOOGLE ADS FOR SMALL AND LOCAL BUSINESSES ACROSS AUSTRALIA

Hi, I’m Shannon. 👋

I’ve spent more than five years helping local businesses market themselves online through social media, content and paid advertising.

I work directly with business owners, so you won’t be passed between account managers or left wondering who is actually looking after your advertising.

My approach is straightforward and practical. You don’t need to understand all the technical stuff behind Google Ads. That’s my job.

You’ll retain ownership of your Google Ads account, pay your advertising spend directly to Google and have direct access to me when you need it.

5+ years helping local businesses with digital marketing
Experience across a wide range of local industries
Direct one-on-one support
Your Google Ads account remains yours

HOW GOOGLE ADS MANAGEMENT WORKS

1. Tell me about your business

Tell me about your business. We’ll discuss what you want to advertise, where your customers are located and an appropriate starting Google Ads budget.

2. I build your Google Ads campaign

I’ll research your keywords, structure the campaign, write your ads, configure your location targeting and tracking, and get everything ready to launch.

3. I keep an eye on your ads

Once your Google Ads are running, I’ll monitor the campaign and make ongoing adjustments where needed. You can get on with running your business without having to keep logging into Google Ads yourself.

GOOGLE ADS FAQs

How much do Google Ads cost for a small business in Australia?

There isn’t one Google Ads budget that suits every business.

The amount I recommend will depend on what you’re advertising, your location, competition and approximately how much advertisers are paying for clicks in your industry.

A local butcher, hairdresser or accommodation business may need a very different advertising budget to a lawyer or medical clinic operating in a competitive market.

We’ll discuss an appropriate starting budget before your campaign is launched.

Your Google advertising budget is separate from my $499 setup and $99 monthly management fees and is paid directly to Google.

Do I need a Google Ads account already?

No. If you don’t already have one, I’ll help you get everything ready.

The account will belong to your business and your advertising spend will be charged directly to your own payment method.

What is included in Google Ads management?

My $99 monthly Google Ads management fee covers monitoring and maintaining the campaign I’ve set up for you.

That includes reviewing search terms, adding negative keywords, checking budgets and bidding, reviewing campaign performance and conversions, and making minor changes to your existing ads and campaign where required.

If you want to advertise an entirely new service, target another location or have another campaign built, I’ll let you know if additional setup work is required.

Why do Google Ads need ongoing management?

Google Ads aren’t completely set and forget. Once your campaign starts running, we can see what people are actually searching for, which keywords are generating clicks and enquiries, where your budget is being spent and which searches aren’t relevant.

I’ll monitor this information and make adjustments where needed.

Is Google Ads the same as SEO?

No. SEO focuses on improving where your website appears naturally in Google search results over time.

Google Ads allows you to pay to appear in sponsored search results for relevant searches and start reaching potential customers much sooner.

How quickly can Google Ads start working?

Once your campaign has been built and approved by Google, your ads can start appearing quite quickly.

That doesn’t mean we judge whether a campaign is successful after the first couple of days. Google Ads need time to collect useful data about searches, clicks and conversions.

I’ll continue monitoring your campaign after launch and make adjustments as we learn what’s working.

Ready to stop guessing and get your ads professionally set up?

Tell me a little about your business and let's get started. Questions first? No problem. Reach out and let's have a chat.