How many active Facebook users are there in Australia in 2022?

G’day Mate! Is your business on Facebook? And if not, why not?

If you have a product or service, chances are your existing and potential customers are hanging out on Facebook! I mean, just check out these stats…

Data published in an article from Yahoo Finance in November 2021 says: “Facebook is the overall preferred platform, with 66 per cent of the total population, or 16 million, Australians using Facebook on a monthly basis.”

The article goes on to explain that there’s a common misconception that young people are shunning Facebook and it “isn’t cool anymore”. The young ones are said to be exiting in droves, but statistics tell a different story.

In fact, younger generations in Australia are much more active Facebook users! Those aged between 18 and 29 are using the platform four times more per week than those over the age of 65.

And Facebook outranks Instagram with its number of users Down Under:

👉🏻 Facebook = 66% of Aussie population = 16 million people
👉🏻 Instagram = 42% of Australians = 10 million peeps

The above Instagram stat is the most current that I could find. To be precise, the Napoleoncat source article said “there were 10,840,000 Instagram users in Australia in February 2021”.



If you want to leverage the power of Facebook for YOUR BUSINESS, and need a social media manager to come to the rescue… hit me up!

Click here to send me a message!

Or choose from my Monthly Social Media Plans here

👉 You’ll definitely want to check out my VIP Social Media & Facebook Ads package. I take care of all your socials AND Facebook Ads as well!