Facebook - Shannon's Social Media

Instagram Reels finally land on Facebook in Australia

Ok, so it’s been a few weeks since Aussies got to catch up to the rest of the world with this. Instagram Reels have been available on Facebook overseas for like *ever*… but they only arrived on Facebook down under a few weeks ago in February 2022 (along with 150 other lucky countries). And we all know this is Facebook trying to compete with TikTok, but I kinda wish they’d stop. TikTok is its own separate platform with its own features and demographics. I like Facebook, and I like Facebook for BUSINESS because it allows conversations and connection in the…

Ok, so it’s been a few weeks since Aussies got to catch up to the rest of the world with this.

Instagram Reels have been available on Facebook overseas for like *ever*… but they only arrived on Facebook down under a few weeks ago in February 2022 (along with 150 other lucky countries).

And we all know this is Facebook trying to compete with TikTok, but I kinda wish they’d stop. TikTok is its own separate platform with its own features and demographics.

I like Facebook, and I like Facebook for BUSINESS because it allows conversations and connection in the comments that isn’t quite replicated on other platforms, in my opinion.

I don’t go out of my way to go and watch TikToks, unless a friend messages me the link to a funny one. The same way that I don’t sit down and go “I’m going to watch some Instagram Reels for 20 minutes”. They aren’t my preferred platform when I want to be entertained or educated.

And there are PLENTY of people like me out there. Despite the fact that I’m a full-time Social Media Manager, I rely on Facebook to give me my entertainment, news, information as well as updates on my family and friends. I post regularly about my kids and I enjoy seeing and reading what my mates are up to.

I only turn to Instagram for work purposes. To see what is trending over there. To get the latest info, updates, algorithm changes, hashtag news, hacks etc. This is where I do my WORK and my industry research… it’s not the place where I actively search out things that interest me (like wine, cheese and crime docos).

The managing director for Meta in AU and NZ, said: “We know that video is key to engaging audiences, and short-form video, in particular, is growing quickly in popularity.” And this is true. But Reels and TikToks are not appropriate for EVERY business.

I mean, would you hire a Divorce Lawyer who was busy jumping around pointing and dancing? I wouldn’t. When I hired one, I wanted the meanest bad-ass around haha. Not the one with the best lip-syncing and dance moves.

I will say this though… these pesky Facebook Reels have been sliding onto my feed these last few weeks. And some of them have suckered me in to keep scrolling for longer than I normally would have! But then again… that IS the whole point of them, right?

Are you being overwhelmed by your social media? Don’t you wish you could just give it to someone else to take care of? Well… YOU CAN!

Click here to send me a message!

Or visit my store and check out my Monthly Social Media Plans and packages.

👉 If you are ready to hand over the management of your social media, need a hand with getting set up, creating a strategy, or generating a few hashtag sets, contact me! I’m a social media expert ready to help business owners just like you!

VIP DAYS Coming Soon!

This one is for all the entrepreneurs and business owners out there who need my help! Ok, so I know what it’s like to run a business. I have a loooong history of working in local businesses, small businesses, family-owned businesses (and I did my time in the construction industry too). And I know a LOT of the struggles that business owners face. ✅ You feel like you have to try and figure everything out by yourself. ✅ You feel like you have to DO everything yourself. ✅ And importantly, you know you need to be on Social Media or…

This one is for all the entrepreneurs and business owners out there who need my help!

Ok, so I know what it’s like to run a business. I have a loooong history of working in local businesses, small businesses, family-owned businesses (and I did my time in the construction industry too).

And I know a LOT of the struggles that business owners face.

✅ You feel like you have to try and figure everything out by yourself.

✅ You feel like you have to DO everything yourself.

✅ And importantly, you know you need to be on Social Media or want to run some Facebook Ads and you just don’t know where to start.

So… you contacted an agency in the past and they quoted you some PHENOMENAL sum of money to do the work for you, you freaked out a bit, decided you couldn’t afford it, and you haven’t looked back at it since.

So, I just want to let YOU know that NOW is your chance to WORK WITH ME, and have all your social media dreams come true for an amazing AFFORDABLE one-off price!

I am gearing up for a BIG BIRTHDAY in a few days … so what better time to launch a Special Offer, right?

So stay tuned…. next week is BIRTHDAY WEEK… and I will let you know exactly what I am cooking up to help biz owners and entrepreneurs LIKE YOU!

More to come later!

Happy weekend everyone!

There will be only 4 slots available each month, so if you are too impatient to wait and see what I have in store, contact me with the words BIRTHDAY BASH and I’ll fill you in with all the juicy details.

Click here to send me a message!

More to come later!
Happy weekend everyone!

How many active Facebook users are there in Australia in 2022?

G’day Mate! Is your business on Facebook? And if not, why not? If you have a product or service, chances are your existing and potential customers are hanging out on Facebook! I mean, just check out these stats… Data published in an article from Yahoo Finance in November 2021 says: “Facebook is the overall preferred platform, with 66 per cent of the total population, or 16 million, Australians using Facebook on a monthly basis.” The article goes on to explain that there’s a common misconception that young people are shunning Facebook and it “isn’t cool anymore”. The young ones are…

G’day Mate! Is your business on Facebook? And if not, why not?

If you have a product or service, chances are your existing and potential customers are hanging out on Facebook! I mean, just check out these stats…

Data published in an article from Yahoo Finance in November 2021 says: “Facebook is the overall preferred platform, with 66 per cent of the total population, or 16 million, Australians using Facebook on a monthly basis.”

The article goes on to explain that there’s a common misconception that young people are shunning Facebook and it “isn’t cool anymore”. The young ones are said to be exiting in droves, but statistics tell a different story.

In fact, younger generations in Australia are much more active Facebook users! Those aged between 18 and 29 are using the platform four times more per week than those over the age of 65.

And Facebook outranks Instagram with its number of users Down Under:

👉🏻 Facebook = 66% of Aussie population = 16 million people
👉🏻 Instagram = 42% of Australians = 10 million peeps

The above Instagram stat is the most current that I could find. To be precise, the Napoleoncat source article said “there were 10,840,000 Instagram users in Australia in February 2021”.

🤯🤯🤯

If you want to leverage the power of Facebook for YOUR BUSINESS, and need a social media manager to come to the rescue… hit me up!

Click here to send me a message!

Or choose from my Monthly Social Media Plans here

👉 You’ll definitely want to check out my VIP Social Media & Facebook Ads package. I take care of all your socials AND Facebook Ads as well!

Sources:
https://au.finance.yahoo.com/news/the-10-countries-with-the-most-facebook-users-201519997.html
https://napoleoncat.com/blog/instagram-users-in-australia/

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Category: Facebook

Instagram Reels finally land on Facebook in Australia