Have you tried writing your Instagram captions BACKWARDS?

Sounds strange, doesn’t it? But hear me out. This tip might help when you get stuck writing captions.

A “normal” Instagram caption goes like this:

๐Ÿ‘‡๐Ÿป Paragraphs of information/commentary/instructions/info on whatever topic you are posting about
๐Ÿ‘‡๐Ÿป Followed by a Call To Action (CTA)
๐Ÿ‘‡๐Ÿป Then Hashtags

I know that some people struggle when writing their Insta captions, and if this is you, try starting from the bottom instead. Let me explain:


I keep a Word Doc with all the hashtags I regularly use. I have these broken down into a number of unique sets so they are ready to modify and paste into the bottom of my captions. Start here.


When I plan content, the first thing I do is look at the goals I’m trying to achieve that month. This helps me come up with the CTA’s that you should be putting at the bottom of each post (yes, EACH post!). I also keep a list of CTA’s in a Word Doc that I can copy and paste from when I need ideas.

So, I write my CTA’s with a clear focus on what I want my audience TO DO after reading my post. For example…
๐Ÿ‘‰๐Ÿป Follow me for more tips
๐Ÿ‘‰๐Ÿป Visit my website for plans and prices

Once you know what you want to achieve from that post, pop your CTA above the Hashtags.


Start writing about whatever it is you have decided to cover today. This will depend on your industry, niche and audience. I spent most of the day writing captions for a butcher shop, so I legit wrote a caption specifically about “Sausages” today lol.

So now you have your PARAGRAPHS (about Sausages)… followed by a CTA (Come on in and buy some tasty sausages!)… followed by your Hashtags (#sausagesย lol).

Now what?

Well, now I can go and create my graphics. With the caption done (Paragraphs + CTA + Hashtags), most of the work is complete already! I can head on over to Canva and create the image/video I’d like to pair with the caption.

This caption-writing method really helps me stay on track when creating client content! It also helps me to focus on creating content that aligns with our strategy and my client’s goals.

Do you do this too? Give it a try and see if it works for you!


Tired of writing captions and searching for hashtags? Are you ready to outsource your social media marketing to a professional?

Click here to send me a message!

๐Ÿ‘‰ I can help you with Instagram, Facebook, Google My Business, LinkedIn as well as Facebook Ads. I’m a social media expert ready to help business owners just like you!